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From the Author:
"At the onset of 2017, I started receiving so many requests from Navistar dealers to train their teams, I felt like I was letting them down because I couldn't hit 700+ dealers in a timely fashion. How could I effectively reach the ones I wasn't going to be able to visit for a while, immediately?"
A book. In every smidgen of spare time, I tirelessly wrote and rewrote from January to September, 2017. In addition to the book, I am currently creating accompanying eLearning--each topic in the book will have an eLearning course to go with it. eLearning is another way to reach dealers and shops before I can get to them in person."
Learn more about the eLearning by visiting "ELEARNING" on the menu bar.
CLICK THE ARROWS ON THE COVER IMAGE TO READ INDUSTRY REVIEWS ON THE BACK COVER.
The Customer is NEVER Right:
Is written by a sales expert who's sold and trained across dozens of industries, not just automotive or truck.
Debunks the many misconceptions you've been taught that hurt sales ("Excerpt 1" shows why upselling is bad).
Ends with 36 pages demonstrating the techniques taught in industry scenarios, shown in tables so you can easily follow which techniques are being used. (15 pages of the same in other industries is shared earlier.)